Boy, Does This Book Look Good!

P&G cosmetics division CoverGirl has teamed up with publisher Running Press for the marketing of a young-adult novel, Cathy's Book: If Found Call 650-266-8233, that will be released in September. According to the press release, CoverGirl cosmetics will be featured in the book, the story of which is about a teen who is investigating the mysterious disappearance of her boyfriend. She keeps a journal of sketches and and notes as her investigation progresses. Beinggirl.com, a popular website for girls by girls, is going to feature some of these sketches and CoverGirl will release makeup products that will give clues to the mystery and relate to the story overall. The book promises even more interactivity with online clues and hints hidden in the story. Talk about product placement!